Langzaamaan begint de presentatie voor de GIS Tech wat vorm te krijgen. Omdat we ons tijdens het verhaal juist op de praktijk willen richten, verzamel ik aardig wat (links naar) open geodata. Dit keer heb ik open data (portaal?) van de gemeente Amsterdam even onder de loep genomen.
De interactieve kaarten van Amsterdam zijn nog niet allemaal als open data of webservice te verkrijgen. Ik wil graag weten waar de culturele instellingen te vinden zijn, als ik dan toch in de stad ben… Hoe dat werkt?
Stap 1: Data uitgekozen en download email ontvangen. De voorwaarden van de data zijn CC-BY achtig, maar met een paar bijzonderheden. Iets om op terug te komen.
Stap 2: alle zaken ingelezen in ArcGIS (voor thuisgebruik…) en een keuze gemaakt uit de data: Kunst en cultuur in Amsterdam: waar zit dat?
Stap 3: webservices van de geselecteerde data aanmaken. Dat gaat gemakkelijk met een ‘share as’ vanuit ArcGIS. De webservice is ook via de REST API aanspreekbaar.
Stap 4: de webservices combineren met een basemap en er een legenda aan toevoegen: een vieuwer in 10 minuten (dat is ook wel een beetje te zien) als resultaat.
We laten tijdens de presentatie zeker ook zien hoe deze templates aan te passen zijn, hoe de viewer meteen werkt op allerlei –mobiele- platforms en hoe je een apps maakt om van je huidige locatie meer te weten over cultuur in de buurt. En ook : hoe je dezelfde data meteen kan “embedden” in een website. Misschien ligt er een cultuurintensiteitskaart van Nederland in het verschiet?
Standaard embedded vieuwer
Standaard template (geen aanpassing in de code). fullscreen.
As I presented twitter mood maps (source NewScientist) during recent presentations, questions about the sincerity and truthfulness of social media messages were triggered by several in the audience. Just by the sheer number of tweets analysed in these twitter mood maps, I believe there must be some truth in the rumour. But are we who we say we are, on social media?
Broadcasting where you are and what you are doing now may not be smart. Checking in at the local Hooters might not be a big deal in Holland (I don’t, it would damage my personal brand), it is a big deal elsewhere. Even worse, pronouncing what you read can get you in trouble in some parts of the world. Apart from that, I suspect there are cultural and generation dependencies at work here.
It is easy to lie with social media, but hard to keep that up (this couch potato just checked at a local health club, but doing that every day would be beyond suspicion). Painting too perfect a picture of oneself is not too smart either. I do believe that in time, hiding the truth will be very, very difficult. You might as well bring the real you out, to preempt that to-be-expected social media blooper, or worse: disaster. I don’t think that means being fully open and transparent, but if you add up your about.me, it should paint a honest picture.
One day, we will have become who we really are, also in social media land. Come to think of it, aren’t most firms really presenting a perfect picture of themselves? Interesting topic for research!
Actually, I had a rather nice day today :).
I like to think so. Yesterday I gave a talk with this title at the Vrije Universiteit, Geomarketing minor. My guess is that I learn just as much from the preparations and questions, then the students do by listening to my talk; but that is beside the point. As usual, three parts in my presentation.
Social Media and the Hyperlocal. This part has not changed that much since my lecture last year. There was a bit of a shake-out in the mobile location apps and Facebook bought Gowalla (and then disappeared?). Also, I see marketing dashboards appearing with gnip datastreams. Interesting development.
Marketing and Strategy at an international SME. As I asked students beforehand what to talk about, I thought this would be interesting: what strategy schools can be observed at Esri (internationally and in the Netherlands). Sorry if I blanked out a few slides, but I think you understand why that is. I challenged students to see through a firms actions and discover the variety of models that may be at work.
The future of geomarketing. By special request. “Any future is hard to predict, but being ready for it is very important.” There you have your daily paradox. But with all lights on green (and getting greener) location technology, geospatial or geographic information systems are good to go. Shortly mentioned Taleb’s work on how we tend to rationalize unexpected huge events.
In my final remarks II (for students) I mentioned a “be your customer’. In FMCG, I observe a distance to customers that is unheard of in BtoB. I encourage any student to get closer to the user (and the user experience) and not just act on the basis of surveys and reports (often by others).
Interesting to see that education at the VU is very field work driven. Just read something about Harvard turning away from the case study approach. I sense a sigh of relief from Mr. Minzberg!