The Future of Competition, C. K. Prahalad, Venkat Ramaswamy
Cocreation requires new capacities of the firm. Management must seek new ways of access and appropriation of value, without ownership. Building blocks in the process e.g. are constant dialogue, transparency, risk assessment, agility. The network of experiences are an integral part of the product experience.
The book makes you think where the real value of a firm lies, and hence what values can easily be freely revealed. I appreciated the “Strategy has become like efficiently navigation in the fog.” I concur. A good (re)read. Prahalad is still in my top three of business gurus.